Culture & Brand

Your culture is your brand. 

Who you are as an organisation on the inside looks a lot like who you are on the outside: authenticity can no longer be faked.

If you think of your organisation as a coin:

  • One side of the coin is your culture—the way your organisation is viewed by your employees.
  • The other side is your brand image—how your organisation is viewed by your customers and society.

Your brand image should be reflected in your culture, and your culture should be reflected in your brand image. Ultimately, it is all about alignment.

In a highly transparent world, you can no longer afford to promote a brand image that is different from your culture.

If you want to find out how your customers view your organisation, we recommend a Customer Values Assessment as a way of measuring and managing your customer relationships.